What is Web Push Notification Marketing?
Push notification marketing is an advertising, communication and re-engagement strategy that will let dealers send messages to customers and through clickable browser notifications even when they are not on your website anymore.
Marketers can use these notifications to send or promotional, informational or educational messages. Push notifications are a great vehicle to inform users about new products, current sales or even recently published blog posts. In addition, many companies use them as reminders that specific promotions are starting or almost ending giving the readers the motivation to take advantage of the limited savings available to them.
This relatively new marketing strategy allows you to reach out to your previous website visitors even when even when you don’t have traditional contact information like name, email and phone number. Please note however that these notifications can be sent only to people who have specifically subscribed to get these web push notifications directly from your website.
Why Use Push Notifications?
For one, they offer you another way for to have conversations with your customers and prospects. In addition,
browser push notifications are delivered even when subscribers are not on your website, checking email or texting. Generally, this leads to much higher open rates and user engagement and can drive more traffic back to your website.
If done right, this type of communication can also increase customer retention because you’re frequently reaching out to customers and prospects reminding about your products and services before they lose interest and maybe buy somewhere else.
Currently push notification work on multiple browsers including Google Chrome, Firefox, Edge and Opera.
How Do Push Notifications Work?
After you install and turn on the necessary software, visitors to your website will then see an opt-in message box asking the user’s consent or permission to send him/her future notifications.
Subscribing is super easy…it only takes one click! Subscribers don’t need to provide name, email, phone number or any other personal information. After clicking on “allow,” the push subscription is saved in the browser to be used later to send web push notifications. Notifications work on both desktop and mobile devices.
Messages are not blocked by ad blockers because subscribers agree to receive notifications through their browser. Therefore, push notifications are not spam and ad blockers wont’ affect the delivery of your messages.
Push notifications do not rely on cookies. Instead, your browser assigns each user a unique registration key. User can opt-out by changing their settings
Message types:
Welcome message
Just like best practices when someone opts-in for a call to action or newsletter, you’ll want to create a nice welcome message. Thank them for opting in, let them know that you’ll be sending them notifications from time to time. You might also want to provide some valuable free information like a buyer’s guide or even a discount coupon towards the purchase on their next accessory purchase.
Updates
Recently published blogs, educational videos or even new products and services you offer.
Reminders
Upcoming sales or promotions, time remaining before the current sale ends or even store hours for specific holidays.
Are Push Notifications Right for Your Dealership?
As you already know, only a small percentage of people visiting your website ever end up opting in for any of the information you offer like prices, buyer’s guides or service requests. So, the more ways you can engage with your website visitors, the better.
Remember, we should be offering multiple ways to communicate with prospects that are convenient for them, not necessarily us. In addition to e-mail, phone and text, push notifications is just one more option that you should be offering.
To learn more about push notifications, call David Carleton at 858-442-3131
About David Carleton
David Carleton is a Pool and Spa Dealer Internet Marketing Consultant who specializes in showing spa dealers and pool builders how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media
Dave was Vice President of Dimension One Spas for 6 years where he developed sales; marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.
