by David Carleton | Aug 9, 2021 | podcast
In this episode, I’m going to review important Google AdWords settings that many dealers often miss when setting up their AdWords campaign that can cost you a ton of money. In addition I’ll also review important information on measuring, testing and...
by David Carleton | May 24, 2021 | podcast
Why some pool and spa dealers were more prepared and faster to adapt to the effects of the Pandemic in generating leads, timely following up and closing more sales with less stress. Today I’m doing a joint Podcast with Megan Kendrick, Publisher of SpaRetailer...
by David Carleton | Feb 10, 2021 | podcast
You’ve spent a lot of time, money and resources to generate a lead, so you want to be sure that your follow up is quick and effective. Listen below as I review how and when to follow up with a prospect, what makes a good response good, the role of automation and email...
by David Carleton | Jan 13, 2021 | podcast
There is only one main purpose for your website and that is to convert website visitors into leads. The only way to verifiably do this is to capture their contact information. As mentioned in podcast 2, website “surfers” behave rather impulsively on the Internet, so...
by David Carleton | Dec 21, 2020 | podcast
Want to improve the user experience of every visitor to your site? Concerned about losing control of your website to an employee or marketing agency? Then you better listen to these tips! You’ll also learn 10 reasons why you may need a website makeover. Hi and...
