by David Carleton | Aug 9, 2021 | podcast
In this episode, I’m going to review important Google AdWords settings that many dealers often miss when setting up their AdWords campaign that can cost you a ton of money. In addition I’ll also review important information on measuring, testing and...
by David Carleton | May 24, 2021 | podcast
Why some pool and spa dealers were more prepared and faster to adapt to the effects of the Pandemic in generating leads, timely following up and closing more sales with less stress. Today I’m doing a joint Podcast with Megan Kendrick, Publisher of SpaRetailer...
by David Carleton | Feb 10, 2021 | podcast
You’ve spent a lot of time, money and resources to generate a lead, so you want to be sure that your follow up is quick and effective. Listen below as I review how and when to follow up with a prospect, what makes a good response good, the role of automation and email...
by David Carleton | Jan 13, 2021 | podcast
There is only one main purpose for your website and that is to convert website visitors into leads. The only way to verifiably do this is to capture their contact information. As mentioned in podcast 2, website “surfers” behave rather impulsively on the Internet, so...
by David Carleton | Dec 21, 2020 | podcast
Want to improve the user experience of every visitor to your site? Concerned about losing control of your website to an employee or marketing agency? Then you better listen to these tips! You’ll also learn 10 reasons why you may need a website makeover. Hi and...
by David Carleton | Dec 8, 2020 | hot tub marketing
Is Your Internet Marketing Strategy Ready for the New Year? Now matter how busy you are right now and how your sales compare to last year, you still have to make sure your business comes up on page #1 for all your important keyword – you still need to dominate...
by David Carleton | Oct 12, 2020 | covid19 strategy
Even though the Covid-19 virus still lives among us and may be here for a while, the economy has begun to slowly open up and people are venturing out of their homes. And although there may be setbacks, closings, and re-openings, eventually this will pass, and life...
by David Carleton | May 30, 2020 | Internet Marketing
Here’s a fast and helpful strategy that I suggest you implement ASAP. Google has added the following attributes to Google My Business profiles, which appear in Search and Maps: “curbside pickup” “no contact delivery” “delivery” “in-store shopping”...
by David Carleton | Apr 29, 2020 | covid19 strategy
Things aren’t about to change they already have so you better be ready! No one knows for sure how long it will take for people and the economy to recover from this worldwide event, but one thing is certain, consumer buying habits will be different. First it was 9/11...
by David Carleton | Apr 29, 2020 | covid19 strategy
Successful dealers are using this new tool to book virtual appointments, close sales, schedule pool openings or even service calls. Facebook lets you offer a variety of services, provides an online calendar and even lets you offer specific days and times for customers...
