“The Bottom Line is The Bottom Line…”

“David Carleton Has Used His 30+ Years of Sales and Marketing Expertise to Help Hundreds of Businesses Around the World Increase Their Sales and Profits.”

Henry Ford once said, “You can’t build a reputation on what you are going to do.” I have this quote framed on my office wall to remind me that I must constantly strive to exceed my client’s expectations.

Although I have a BS degree and MBA in marketing and was President of the American Marketing Association in San Diego, my “in the trenches” experience comes from having held 20 different positions in sales, marketing and general management. I have worked for 9 different companies ranging from a start-up venture with virtually no sales to Fortune 500 companies such as Black & Decker and Duracell Battery Company.

For 6 years I was Vice President of Sales and Marketing for Dimension One Spas where I developed sales, marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their marketing effectiveness.

But the truth of the matter is, I didn’t just wake up one morning and magically know everything there was to know about effective Internet marketing and lead generation. It took me 30+ years of research, testing, trial and error, training, courses, books, seminars, etc. to get the level of expertise and understanding that I have now.

Bad news such as inflation, recession, high gas prices, and other world events can make consumers “close their wallets” and stop spending. Knowing how to market in the pool and spa industry is as much art as it is science and is not something you can read in a book or learn from traditional methods.

I now specialize in taking the best marketing practices from many different industries and sharing them with my spa and pool dealer clients. I know what works and what doesn’t. It’s that simple. And now I’m ready to share my unique sales and marketing strategies with you.

I want to thank you for visiting my site. If you like what you see while you’re here, would you do me a favor and tell a friend about this site. They’ll be glad you did – – and so will I.

If you have any questions about me, the services I offer or products I sell I would encourage you to call or e-mail me. I want to be sure that I answer your questions and exceed all your expectations.

To Your Continued Success!

Dave