Social Media Marketing for Spa and Pool Dealers

Social media marketing is a method of promoting your brand, product, service or company by making your presence known via a variety of social media networks.

Social media websites are changing where consumers are getting their information before, during and after they buy products and services.

According to a 2008 Harris Interactive Poll, 54% of Americans do not trust the media. In a different study conducted by Nielson, 78% of survey respondents said they trusted, either completely or somewhat, the recommendations of other consumers.

Social media marketing and traditional forms of marketing require different skill sets and strategies. Don’t assume that just because your ad agency can write great copy, and are whiz-kids when it comes to search engine optimization or creating websites that they can handle your social media marketing efforts.

To accommodate the needs of all our clients, we have outlined several different levels of training and ongoing services.

Social Media Services:

Option #1 – One-on-one social media training and consulting. This can be accomplished either in-person or through an online “Go-To-Meeting”

SpaPoolSuccess-TwitterOption #2Developing a social media strategy that’s just right for you or your business

Option #3 – Getting you set up on the major social media sites and letting you handle the rest

Option #4 – “Set it and forget it” approach, where we become your social media marketing department.

Consultations and communication can be done via phone, remote webinars, e-mail and on-site. In simple terms we can accommodate almost any social media marketing need you have.

If we manage your social media marketing efforts, the time commitments from the client side is mostly to be sure that we are aware of things going on in your company. This way we can help promote your products and services, build brand awareness, educate prospects and show value to the friends, fans, followers and connections on all your social media sites. This is a very important part of the process.

Please note that we do not suggest we “become you” in the personal sense and highly recommend that our clients participate and contribute these types of posts on their own.

Our Approach
After careful analysis of your company’s goals, objectives and target market, we work with you to develop a unique social media marketing plan. Whether you are looking to increase brand awareness, drive traffic to your website or offline business or find new channels of distribution, we can help.

The idea is to build upon the strengths and marketing efforts you already have in place and make them stronger using the unique power of social media. We use a unique social media discovery process to determine which social media sites to utilize and how best to promote your business.

Private Training and Consultations

For clients looking to get up to speed very quickly and have their questions answered in “real time”, we offer private one-on-one consultations. These can range from daily to weekly meetings and are based on your specific needs and timing.  For more information and pricing on the Private Consultations and Training, call 858-442-3131 to speak directly to David Carleton.

 Spa-Pool-MarketingSuccess-social-media-logos“Done For You” Social Media Site Set Up Only – One Time Set-Up Fee

For clients looking to have everything set up and ready for them to handle on their own ongoing social media management.

Social Sites Included: LinkedIn, Google Plus, Twitter, YouTube and Facebook Fan Page

Customized personal profile setup:

  • Each personal profile is to be optimized with specific keywords designed to give each client the greatest exposure and likelihood to be found

  • 30 minute do-it-yourself training on how to use LinkedIn, Facebook, Twitter and YouTube to stay connected with friends, fans and followers.

Spa-Pool-Marketing-Success-Facebook-Page-858-442-3131“Done For You” Set Up and Daily Post Management – One time set up fee and a fixed monthly maintenance fee. For clients looking to have everything set up and managed for them.

Social Sites Included:

Customized and optimized profiles set up on LinkedIn, Twitter, YouTube and Facebook Fan page as outlined above.

Additional “Done For You” Services Included

Facebook Fan/Business Page

  • Submit daily strategic posts as provided and/or directed by client (M-F) – these include relevant industry or product articles, videos, photos, etc. as well as information taken directly from your company website.


  • Submit daily strategic “tweets” as provided and/or directed by client (M-F) – these include relevant industry or product articles, videos, photos, etc. as well as information taken directly from your company website
  • Create customized background so company information is seen on profile page


  • Upload up to 2 videos per month as provided by client including optimized descriptions and relevant keywords (M-F)
  • Send out video notifications to friends, fans and followers on Linkedin, Facebook and Twitter
  • Create customized header so company information is seen on profile page

To learn more, set up a phone consultation or get pricing, please call or e-mail David Carleton at 858-442-3131