What is Search Engine Optimization and Why is it Necessary?
SEO or search engine optimization is a strategy used to improve the on-site or on-page content and coding of your website in order to become more relevant to the search engines for your niche and keywords. Implementing SEO strategies will help increase visitor traffic because your site will rank higher in the Search Engine Results Pages (SERPS).
Take a moment to think about how many times a day you do a Google search for something and how many times you actually go past page one during your search. If you’re like most, not too many times.
In fact, some studies suggest that 90% of people searching for products and services on the Internet never search beyond page one.
Ongoing strategic and effective search engine optimization can continually improve your rankings month after month, year after year.
Can you get to page one without SEO? Yes, through means like Pay Per Click advertising (Adwords). The problem with PPC is that as soon as you stop paying for the service, your ad and hence your Internet marketing and page one ranking disappears. And although we manage Pay Per Click advertising for many of our clients, PPC should not take the place of proper SEO.
SEO helps you achieve more long lasting search engine ranking status because your listing appears in the “natural” or “organic” listings where 80% of all the clicks take place.
Regardless of whatever other strategies you implement, SEO should be one of them. We offer two different “done for you” SEO services.
To learn more, set up a phone consultation or get pricing, please call or e-mail
David Carleton at 858-442-3131